Legal

Cookie Policy

Last updated

This policy explains how the Mobol website uses cookies and similar technologies. Read it alongside our Privacy Policy. Questions? Email hello@mobol.com.au.

How we handle cookies

Australia does not have a European-style law requiring you to click “accept” before a website can set cookies. We follow the Australian Privacy Principles and the transparency (notice) approach the Office of the Australian Information Commissioner sets out in its November 2024 tracking guidance. So instead of a cookie pop-up, we tell you plainly on this page what runs and how to switch things off. Analytics and session-analysis tools run by default; you stay in control through the choices below.

What cookies are

Cookies are small files a site stores in your browser to remember things between pages and visits. First-party cookies are set by mobol.com.au; third-partycookies are set by another company (here, Google or Microsoft) whose tools we load. Some things people lump in with cookies aren’t cookies at all (see the cookieless tools below).

Cookies we use

CookiePurposeProviderLifetimeParty
mobol_attr_firstLead-source attribution (first touch): records the campaign tags, ad click IDs, referrer and landing page from the visit that first found us, so an enquiry can be tagged with where the lead came from. Set by our own server; HttpOnly (not readable by scripts).Mobol (first-party)~180 daysFirst-party
mobol_attr_lastLead-source attribution (last touch): refreshed on later visits that carry campaign or click parameters, so the most recent marketing source is captured too. Set by our own server; HttpOnly.Mobol (first-party)~180 daysFirst-party
_gaGoogle Analytics 4: distinguishes unique visitors to measure site usage. Loaded as a tag inside Google Tag Manager.Google (via GTM)Up to 2 years*First-party
_ga_<container-id>Google Analytics 4: persists session state for our specific GA4 property.Google (via GTM)Up to 2 years*First-party
_clckMicrosoft Clarity: persists a pseudonymous Clarity user ID so behaviour on this site is attributed to the same visitor.Microsoft (via GTM)~1 yearFirst-party
_clskMicrosoft Clarity: connects page views within one visit into a single session recording.Microsoft (via GTM)~1 dayFirst-party
CLIDMicrosoft Clarity: identifies the first time Clarity saw this browser on any site that uses Clarity.Microsoft~1 yearThird-party
MUIDMicrosoft: identifies unique browsers across Microsoft properties; used for analytics and operational purposes.Microsoft~1 yearThird-party
ANONCHK / MR / SMMicrosoft: operational cookies that manage and synchronise the MUID identifier. Clarity does not use the advertising ID.MicrosoftSession to ~7 daysThird-party

Google Tag Manager loads our tag layer (GA4 and Clarity run as tags inside it) and does not set its own persistent tracking cookies.
*Browsers cap these in practice: around 400 days in Chrome, and about 7 days in Safari if you don’t return.

Tools that don't use cookies

  • Vercel Web Analytics & Speed Insights(our hosting platform): completely cookieless. Visitors are counted using a temporary hash that rotates daily and is discarded within 24 hours, so there’s no persistent identifier and you can’t be followed across other sites.
  • Resend: sends your contact-form enquiry to our inbox from our server. It runs server-side and sets no cookies in your browser.

Session recording (Microsoft Clarity)

We use Microsoft Clarity for heatmaps and session replays to see how pages are used and fix problems. We run Clarity in strict input-masking mode, so what you type into form fields, including your message on the contact form, is masked and not captured, and IP addresses are masked. Clarity is switched off entirely on our admin area and legal-policy pages, which are never recorded. Clarity data is processed by Microsoft in its cloud, including in the United States.

Where your data may go

Some tools send data outside Australia: Google Analytics to Google, and Microsoft Clarity to Microsoft (including the United States). We flag this for transparency. We don’t use cookies to build advertising profiles, and we don’t run ad or remarketing pixels.

Your choices

You don’t need to accept a banner; you opt out directly:

  1. Your browser. Every major browser lets you block or delete cookies (check its Help or Settings). Blocking cookies may break parts of some sites.
  2. Turn off Google Analytics everywhere.Install Google’s Analytics Opt-out Browser Add-on.
  3. Global Privacy Control (GPC).Microsoft Clarity honours the GPC signal, so if your browser or an extension sends GPC, Clarity will respect it. (Clarity does not act on the older “Do Not Track” setting.)
  4. Opt out of Microsoft session recording. Use the Digital Advertising Alliance tool at optout.aboutads.info and select Microsoft.
  5. Our attribution cookies.Clearing this site’s cookies removes mobol_attr_first and mobol_attr_last. You can always reach us by email instead.

We don’t use cookies to collect sensitive information, and we don’t run advertising pixels. Under the OAIC’s guidance, consent (rather than notice) is needed mainly for sensitive information or direct-marketing tracking. If we ever add ad or remarketing pixels, collect sensitive data, or start serving significant EU or UK traffic, we’ll introduce a consent mechanism before doing so.

A note on AI

Our AI assistant is coming soon and is not live yet. We don’t currently send any chat data to OpenAI (or any AI provider) and set no AI-related cookies. We’ll update this page before that changes.

Changes to this policy

We’ll update this page when we add or remove tools, and revise the “last updated” date at the top. For how we handle personal information more generally, see our Privacy Policy.

Questions about cookies?

We’re happy to help; get in touch any time.

Email us